About me

 

Theodore Geisel was an idol of mine when I was a little boy. It has been said that beyond his seemingly natural ability to stretch the limits of the imagination, he was also a perfectionist and frequently discarded a great deal of his work until he was satisfied with an overall concept. I spent a good portion of my childhood tracing his imaginative characters and illustrations trying to figure out the method to his delightful madness.

Today, I tend to be a bit of a perfectionist as well. Designing in the corporate world definitely requires a great deal of patience and diligence, and I tend to sweat the details. Discovering innovative ways to inject creativity into business solutions can be challenging, but I love it, even when I have to stretch the limits of my abilities to figure it out.

I take pride in providing new and creative ideas for companies to sell products, deliver messages, educate employees, and engage their customers with meaningful and entertaining experiences.

  26 years experience in graphic design

  22 years experience in 2d/3d animation and motion graphics

  15 years experience in eLearning development

  Extensive experience in interaction design and development

  Expertise in Web design and development

  Expertise in usability and user experience

  Skilled in branding and print design

  Effective team direction on large development projects

Specialties: Creative direction, graphic design, interface design, animation, motion graphics, user experience, interaction design, eLearning, gamification, explainer videos, emercials, branding & identity, audio and video editing.

Experience

SDI Consulting

Senior Learning Solutions Developer 2015 – Present
SDI is a solutions firm that help clients solve difficult problems, reach new customers, navigate organizational change and increase revenue. SDI specializes in Sales Enablement, Change Management and Learning and Talent Development.

As a Learning Solutions Developer I design and develop learning experiences for clients such as Haworth, Sears Holdings, Amway, and Founders supporting sales and product training, safety and compliance, technical and process training and onboarding.

Design and develop custom eLearning courses

Create motion graphic videos

Develop interactive games

Design and develop internal sales and marketing materials

Storyline 95%
Flash 50%
Photoshop 90%
Illustrator 70%
Dreamweaver 40%
Wordpress 25%

Media 1

Creative Director | Designer | Animator | Developer 2001 – 2015
Media 1 is a learning and performance company that provides business performance solutions in the form of eLearning, consulting and technology tools.

I helped solve business problems for clients such as HP, Rockwell Collins, Wolverine World Wide, Waters, Meijer, and Kelloggs, by designing and developing unique and engaging learning experiences for the end user.

Embracing the director role at Media 1, I set the pace for the creation team on large projects that required a variety of design, animation, interaction and gamification, as well as monitored consistency throughout the development process.

Developed award winning custom eLearning courses and animated videos.

Created custom sharepoint university portals for onboarding and sales and marketing training

Created emercials and explainer videos

Developed interactive tools and games

Designed and developed internal branding, sales and marketing materials and web presence

Flash 95%
Photoshop 90%
Illustrator 70%
After Effects 75%
Sharepoint 60%
Captivate 80%
Lectora 55%
Wordpress 75%
Dreamweaver 80%
Indesign 50%

Self Employed

Designer | Animator 1996 – 2001
Provided services including animation, interactive media, web design, illustration, branding, print design for clients such as Holland Hitch, Binkley, Neway Anchorlock Int’l, Spicer/Dana, Herman Miller, and Brunswick.

Created 2d/3d animated product sales and marketing videos

Designed marketing materials for print and broadcast media

Produced tradeshow marketing materials

Developed interactive media and training

Branding and corporate Identity

Web design

Video and audio editing

Electric Image 90%
After Effects 85%
Photoshop 90%
Illustrator 60%
Director 70%
Dreamweaver 65%
Indesign 60%

Visual Designs

Creative Director | 2d/3d Animator | Designer 1994 – 1996
Visual Designs specialized in 2d/3d animation, product design, and interactive media for sales and marketing videos and training applications.

I directed a small team of modelers and motion graphic specialists, providing animated solutions for clients including Amway, Park Davis, Hart and Cooley, Hendrickson, Herman Miller, Hilti, and Saurer.

As an animator I specialized in providing solutions to complicated and hard to show situations, such as inner working product parts and components, production assembly, product comparison, and process training.

Created highly technical product animations for marketing materials

Designed and animated sales and marketing videos

Developed interactive training modules and exercises

Electric Image 90%
After Effects 85%
Photoshop 75%
Illustrator 65%
Premiere 60%
Director 50%

International Master Products

Illustrator | Graphic Artist 1990 – 1994
International Master Products produces horticultural merchandising solutions for growers and retailers around the world.

I worked in the art department creating illustrations and designing marketing merchandise along side three other artists. Our director had us all compete against each other to pitch ideas to our clients, it was an extremely creative way to hone our skills quickly.

Aldus Freehand 90%
Photoshop 80%
Quark Express 70%

Girardin Sportswear

Artist | Layout 1988 – 1990
Girardin Sportswear was an apparel company that printed collegiate, music, and custom clothing designs for clients such as Walmart, Meijer, J.C. Penny, and Sears.

I worked in the art department creating custom designs and doing production layout.

Aldus Freehand 40%

Awards

 

Award of Merit – 2012 The Society of Technical Communication West Michigan Shores Chapter Amway Global Adverse Effects (AE) WBT

Award of Merit – 2011 The Society of Technical Communication Twin Cities Chapter Land O’Lakes Calibrate™ Technologies Overview WBT

Award of Merit – 2011 The Society of Technical Communication West Michigan Shores Chapter Rockwell Collins Critical Thinking in Engineering CBT

Award of Excellence – 2010 The Society of Technical Communication San Diego Chapter Hewlett-Packard Company Large Format Signage Portfolio WBT

Award of Distinguished Technical Communication – 2010 The Society of Technical Communication Houston Chapter Hewlett-Packard Company HP Ethics & Compliance New Hire Course WBT

Award of Merit – 2010 The Society of Technical Communication Boston Chapter Waters Corporation Waters Peptide Mapping Module WBT

Silver Telly Winner – 2009 30th Annual Telly Awards Hewlett-Packard Company HPES–Better Business Outcomes Through Training Explainer Video

International Award of Distinguished Technical Communication – 2009 Society for Technical Communication International Technical Online Competition Hewlett-Packard Company HP Z6100 FedEx WBT

International Award of Excellence – 2009 Society for Technical Communication International Technical Online Competition Waters Corporation Food Safety Campaign WBT

INTERNATIONAL BEST OF SHOW & International Award of Distinguished Technical Communication – 2008 Society for Technical Communication International Technical Online Competition Meijer, Inc. Effective Selling (Mission Possible!) WBT

Award of Excellence – 2008 The Society of Technical Communication Chicago Chapter HP Indigo Production Manager Web-Based Training

Award of Excellence – 2008 The Society of Technical Communication Chicago Chapter Meijer: Your Role in Stamping Out Shrink WBT

Bronze Hermes Creative Award – 2009 Hermes Creative Awards Hewlett Packard Better Business Outcomes Explainer Video

Award of Excellence – 2008 The Society of Technical Communication West Michigan Shores Chapter Hewlett-Packard Company HP Standards of Business Conduct WBT

Award of Excellence – 2007 The Society of Technical Communication Chicago Chapter Hewlett-Packard Company HP Indigo Partner Solution Training Tool

Award of Excellence – 2007 The Society of Technical Communication West Michigan Shores Chapter Meijer, Inc. BI Query WBT

Distinguished Award Best of Show – 2007 The Society of Technical Communication West Michigan Shores Chapter Hewlett-Packard Company HP Designjet Z2100/Z3100 Photo Printers Sales Training

Award of Excellence – 2006 The Society of Technical Communication West Michigan Shores Chapter Meijer, Inc. Promoting the Meijer Credit Cards WBT

Award of Excellence – 2005 The Society of Technical Communication Chicago Chapter Meijer, Inc. Print Quality WBT

Summit Bronze Award – 2005 Summit Creative Awards Meijer, Inc. New Team Member Welcome Explainer Video

Award of Excellence – 2004 The Society of Technical Communication West Michigan Shores Chapter Meijer, Inc. PhotoLab WBT

Award of Merit – 2004 The Society of Technical Communication West Michigan Shores Chapter Meijer, Inc. Loss Prevention Interviewing WBT

Distinguished Award Best of Show – 2004 The Society of Technical Communication West Michigan Shores Chapter Hewlett-Packard Company HP My Custom Publishing WBT

Award of Excellence – 2003 The Society of Technical Communication West Michigan Shores Chapter Learning to Use AutoCAD 2D, a CD Series—Thomson Learning/Delmar Learning

Award of Merit – 2003 The Society of Technical Communication West Michigan Shores Chapter Meijer, Inc. Loss Prevention Report Writing WBT

Summit Silver Award 2002 International Finalist – 2002 Summit Creative Awards 2002 SPX Corporation SPX/OTC Product Demo

Award of Excellence – 2001 The Society of Technical Communication West Michigan Shores Chapter Carlson Marketing Group Carlson/Mopar Parts Department Operational Guide

Distinguished Award – 2001 The Society of Technical Communication West Michigan Shores Chapter Meijer, Inc. Meijer Cash Office Help System

Distinguished Award – 2001 The Society of Technical Communication West Michigan Shores Chapter Rand E. Winters Group, Inc. – ISO-9000:2000 Overview

Distinguished Award Best of Show – 2001 The Society of Technical Communication West Michigan Shores Chapter Hewlett-Packard Company Supporting the HP LaserJet 3100/3150 WBT

Bronze Telly Winner – 1999 20th Annual Telly Awards Neway Anchorlok International – Wabash – Cargo Care Product Video

Bronze Telly Award – 1996 17th Annual Telly Awards Neway Anchorlok International – Dockrite Product Video